98% of adults spend 2-3 hours each week in Grocery Stores.
NielsenWire and Grocers Association of America, 2009.
69% of adults spend 30 minutes or more in the grocery store during a single visit.
The Arbitron Retail Media Study – Volume I: The Impact of Retail Audio Broadcasting in Grocery and Drugstores.
Customers recalled In-Store advertising at rates up to 40%.
ACNielsen Market Decisions 2002.
79% of customers stated that In-Store media was helpful in making purchase decisions.
POPAI 2002.
As much as 70% of purchase decisions are made in-store.
GMA, Shopper Marketing: Capturing a Shopper´s Mind, Heart and Wallet.
41% of adults have made a purchase they were not planning on making after hearing a retail audio commercial or promotional announcement.
The Arbitron Retail Media Study – Volume I: The Impact of Retail Audio Broadcasting in Grocery and Drugstores
36% of adults have purchased a different brand from the one they originally intended after hearing a retail audio commercial or promotional announcement.
The Arbitron Retail Media Study – Volume I: The Impact of Retail Audio Broadcasting in Grocery and Drugstores.
In-Store advertising created lifts between 3%-21% independent of price reductions.
POPAI Supermarket Study 2002. In partnership with P&G, Ralston and Pepsi, among others.
